Half of UK consumers expected to ditch meat if chlorinated chicken imports allowed

The UK could allow imports of chlorinated chicken and beef post-Brexit, and half of UK consumers are expected to ditch meat as a result.

The US uses a chlorine-based solution to wash chicken and allows hormone-treated beef, both of which are currently illegal under EU law. A poll conducted by YouGov (yougov.co.uk) for the Agriculture and Horticulture Development Board (AHDB), found that four out of five consumers would change the way they shop if such imports were allowed into UK supermarkets.

The survey conducted spoke to 1,007 respondents, more than half of which said they would buy less chicken and beef if such meat products became available. This news comes at a time where Brexit holds uncertainty, for both consumers and businesses.

However, the meat replacements market is booming, and the views of the UK public on chlorinated meat drums up more need for plant-based products.

The ethics of the meat industry is one of many reasons why people choose to go vegan, and this extra chemical process might be enough to make people choose meat alternatives.

A new report issued by Planet Market Reports has found that the meat alternatives market is growing at CAGR of 6.3 per cent from 2017 to 2025. In 2016, the meat alternatives market was valued at $4.05 billion, and is expected to be worth $7.02 billion by 2025.

The report recognises that the growing concerns surrounding meat are driving factors for consumers who choose plant-based alternatives – this further supports the survey and predicted amount of consumers who might ditch meat should chlorinated chicken and hormone controlled beef be made available in the UK.

The continued growth of veganism is also accounted for in the report, and the expansion of retail chains in the future is expected to encourage further consumption. The report names big brands in the meat alternatives market, such as Quorn, Beyond Meat, Gardein and Amy’s Kitchen.

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