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Cover issue 15

Fry’s Launch More Products Into Sainsbury’s

Popular vegan food brand Fry’s are launching even more products into Sainsburys this May.

Following the success of their last product launch back in October of last year, the vegan brand have decided to share a few more delicious plant-based products with their fans.

The range will include party food classics such as meat-free mini sausage rolls and cocktail sausages, as well as a beef-style chilli pasty and a twin-pack version of  the already popular Fry’s sausage roll.

The Fry’s Family Food Co. has been making meat-free burgers and sausages since 1991, starting off as just a small family business. Since then, they’ve expanded their meat-free options, feeding hungry herbivores all over the world.

The recent additions to the Sainsbury’s product range not only represent the growth and evolution of Fry’s, but of the plant-based food movement and veganism in general.

The international marketing director of The Fry’s Family Food Co. Tammy Fry, has commented saying

“Veganism in the UK is growing at a phenomenal rate, and the need for innovative new products with a range of flavour profiles and for different meal occasions is greater now than ever before.

“The number of people looking for plant-based alternatives to their favourite dishes is rising every day, resulting in an increasing demand for variety and choice of product. We’re so pleased to be expanding our range in line with this and offering new and exciting alternatives to make plant-based eating as easy as possible.”

 

The new products will be available in between 300-500 Sainsbury’s stores across the country from Wednesday 15 May.

For more information, visit The Fry’s Family Food website.

 

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