Plant-based food producer, Fry Family Food Co. has announced its expansion into the US market amidst the rise in demand for vegan food.
Vegconomist reported that the company launched at the Natural Products Expo West in California, with its sights set on launching into the market on the west coast first.
Commonly referred to as Fry’s, the brand has been creating vegan food for 27 years and recently became an addition to Sainsbury’s stores around the UK, and is available in 30 countries.
Shaun Richardson, Fry’s export director said: “We get thousands of requests from Americans who travel abroad or vice versa asking what our US distribution plans are. We are thrilled to be bringing our wide selection of healthy and delicious foods to America.”
With their ranges already being available to buy around the world, Tammy Fry international marketing director at the company commented on the availability of the products last year. She said: “Our aim as a company is to make plant-based food accessible to the masses.
“We have to make it easy for people to choose vegan alternatives and this includes making sure they’re affordable. We’re thrilled to offer Costco customers the opportunity to feed the whole family with a healthy, more sustainable and cruelty-free burger at less than $1 per patty.”
A recent statement from the company revealed that they have saved over 3.5 million animals in 2018 alone as more people opt for plant-based food. The volume of sales translated to 647,737 chickens, 11,354 cows, 10,055 pigs and 3 million prawns.
Tammy Fry said: “We are absolutely thrilled to have contributes such a vast amount to the reduction of meat consumption. Animal welfare is absolutely intrinsic to everything we do here at Fry’s.
The number of animals we save each year is how we measure our true success, so we’re incredibly proud of this result, and to be a part of such an incredible movement.”