Vegan sweets brand Free From Fellows expand their stockists
Free From Fellows are already well-known in the vegan sweets market, and now, the award winning plant-based confectionery brand has secured a deal with Next retail
Free From Fellows’ deal with Next will see two of their vegan sweets lines, Wine Gums and Pear Drops, merchandised in the well-known high street retailer, Next, from beginning of March.
The plant-based sweets will be available in 492 of the 500 Next stores in the UK at the start of Spring.
‘Highly desirable to the market’
Director of Bravura Foods (Free From Fellows brand owners), Lisa Gawthorne, comments: “It’s a fantastic fit for our brand which appeals to people who want the best sweets without the sugar, gelatine of gluten – making them highly desirable to the market.”
“The vegan brand continues to go from strength to strength having started its life in the health food trade, the brand extended rapidly to gain listings in retailers that include Sainsburys, Boots, WHSmith, Holland and Barrett and Wholefoods.”
Karl Morris, director at Bravura Foods, adds: “We are actively looking at the fashion sector as it represents such a good fit for everything the brand stands for – offering an enjoyable healthier, lower calorie, sugar-free range that doesn’t compromise on taste.”
Last year, the brand won numerous awards including those issued by Health Food Business and The Free From Awards, and is already shortlisted in this year’s children’s confectionery category in the Free From Awards.
Lisa continues: “It’s a big year for this brand as we are currently planning line extensions and a full range redesign to take this brand to its full potential in the marketplace.”
The full range of Free From Fellows vegan sweets currently includes: Gummy bears, Midget Gems, Cola Bottles, Wine Gums, Rhubarb & Custard, Pear Drops and Lollipops.