Ethical pet care brand HOWND launches nutritious vegan dog food

Ethical pet care brand HOWND launches plant-powered superfood for dogs

New HOWND Plant Powered Superfood will help vegan consumers to care for their companion animals


vegan dog HOWND


Contrary to popular belief that dogs are carnivores, dogs are actually obligate omnivores and can therefore not only survive but thrive on a plant-based diet.


With this in mind, HOWND, a pioneer of cruelty-free, plant-based pet care products since 2015, is launching HOWND Plant Powered Superfood – a nutritionally complete food for adult dogs, using 100 per cent plant-based ingredients.


The new range kicks off with a doggy-delicious Hearty Quinoa and Pumpkin Casserole (£2.95 for 375g) recipe, which is packed with high quality proteins and clean, prebiotic superfood ingredients like organic hemp protein and antioxidant moringa.


Hownd vegan dog


Developed by veterinary and animal nutritionists, HOWND Plant Powered Superfood is a balanced blend of highly digestible proteins, fats, carbohydrates, and essential nutrients.


It is as nutritionally complete as any ‘premium’ meat-based dog food but minus the potential toxins, hormones and antibiotics often associated with such diets. It’s also naturally hypoallergenic and low fat.


HOWND co-founder, Jo Amit, says: “For us, plant-based diets for dogs are not just another trend; it is core to our values, which is why we are so passionate about encouraging dog owners to give it a try. As much as 30 per cent of reared livestock is destined for pet food and at least 20 times more land is required to feed a meat-eating dog than one on a plant-based diet, so even a simple switch to a flexitarian doggy diet will make a positive impact on the planet.”


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