Drive the market forwards, says Plamil MD

Managing Director of the vegan brand has spoken about how long-term vegan brands should be leading the way to drive the market forwards in an ever-crowded sector.

Speaking to Food Matters Live, Adrian Ling, the MD of Plamil — who were pioneers in the plant-based industry as far back as the 1960s — claimed that as trends change, the role of vegan innovators must be to continue the push to drive the market to be more bold and brave with embracing the ethical consumer.

Ling explained: “We see a lot of cultural changes going on at the present time. It is particularly noticeable in the fast food outlets and food-to-go sector which is where most of the drivers of change are happening. But in the free-from sector,

are still being put on the shelves as category and consumers need to seek out that aisle and find their free-from food.

“Often these are very niche foods or are very plain and are not too exciting. We think retailers should really be putting some of these categories back onto the mainstream shelves to really show that free-from products are acceptable and desirable, go-to products, instead of products that have to be put into individual categories.”

“Strong ethical policies”

The entrepreneur believes that consumers want to see companies become more ethical, both in the products they are serving, but also at every step of the trade and production process.

“There are big differences between when the product is ethical and when the company behind it is. We have very strong ethical policies and we would like to see those become more mainstream and widely used.”

Speaking about how Plamil could continue leading the way in a market that is becoming more and more competitive due to growing demand, he said Plamil want to be making the products that other companies aren’t making and don’t want to tackle.

“We see ourselves as forging the market forward as we have always done in the past.”

Plamil recently launched their new ‘So Free’ range of no added sugar, vegan chocolate.

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