Scottish start-up Daring Foods, has signed a deal with a regional children’s play centre chain, putting their meat-free food on the menu around the country.
The plant-based food will be available at Wonder World Soft Play in Edinburgh, Glasgow, Falkirk and Kirkcaldy. Daring Foods co-founder, Ross Mackay was visiting the Glasgow Wonder World branch with his nephew when he noticed the lack of plant-based options on the menu.
Mackay commented: “Adopting a plant-based diet is the best thing a young person can do to mitigate the pressures of global food production. Our products use just a fraction of the water and land in production compared to animal meat.”
“We are very excited that families across Scotland will be able to enjoy our range before, during and after play. Feedback from parents has always said that meatless eating can be challenging – we provide a way to make it easier,” Mackay added.
Aidhan Higgins, executive chef for the Wonder World Group, said: “The diet of our consumers and society in general, is changing. More and more people are going meatless and exploring alternative options. We need to react to these changing times.
“Daring’s range is a huge improvement on the plant-based options that were available to us previously. It’s certainly far better than tofu. When I started my career as a chef, it was pretty much salad or nothing else. Now people can enjoy plant-based products which are just as delicious, if not more, than meat.”
Daring Foods’ range will also be available in colleges across Scotland, with its Cluck-Free nuggets and Moo-Less burgers already in 35 educational establishments.