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Cover issue 15

Dairy Giants Predict Plant-Based Sales to Triple

The multi-national food company Danone are predicting an increase in plant-based product sales.

The French company want to increase their non-dairy product sales from 1.7 billion Euros to 5 billion Euros by 2025, based on the popularity of their plant-based milk brand Alpro.

Alpro’s soya and almond milk alternatives make up around 80% of Danone’s plant-based sales, their non-dairy yoghurts bring in 15% and other desserts approximately 5%.

Now, Danone are planning to expand their range by adding to it with non-dairy ice cream, vegan cheese and vegan baby food. The company already owns popular American dairy alternative brands So Delicious, Silk Horizon Organic milk, Wallaby Organic yogurt and Earthbound Farms packaged salad and last year, Danone North America launched a cold brew coffee called Stok Protein Cold Brew Coffee, which contains 16g of protein per serving.

According to market research company Nielsen, dairy sales are on the decline with fruit, produce and plant-based sales being the top three fastest growing food catergories. In line with this, Danones largest brand Activia will be launching a dairy-free yoghurt alternative within the next 12 months with Spain, France and the U.K. being the first few countries to showcase the product.

 

 

 

 

 

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