Consumers willing to pay more for meat free apps

Research has shown people would fork out more cash for a veggie or vegan app than a fitness one.

The study, carried out by insurance2go, found 57 per cent of Brits are happy to spend up to £11.99 on apps and downloads which encourage a veggie or vegan diet, compared to just 37 per cent who would spend the same amount on a fitness app.

In addition, 92 per cent of Brits who’ve downloaded a veggie or vegan friendly app to help achieve a herbivore lifestyle say it’s successfully helped them go animal-free for good.

Reasons for downloading these apps include weight loss (34 per cent) keeping fit (44 per cent) and eating healthier (42 per cent) are also common reasons why people choose veggie-based apps for their phones.

App facts
The study found:
• The top three cities downloading vegan apps are Newcastle (14 per cent), London (13 per cent), and Birmingham (10 per cent).
• Northern Ireland spend the most on health and fitness apps with 5% spending over £30
• Males are three per cent more likely to try vegan and vegetarian apps (11 per cent compared to 8 per cent of females).
• Brits aged 35 – 44 are most likely to try a vegetarian/ vegan lifestyle, with 14 per cent of downloads coming from this age group

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