Co-Op is launching its first own-brand plant-milk – The Oaty One
The UK supermarket chain hopes that it’s new plant-milk, The Oaty One, will help customers to make easier vegan choices
The Co-operative is soon to start selling its first own-brand, plant-based milk, The Oaty One. The new plant-milk will land in stores at the end of July, at just 79p for 1 litre, which is 58 per cent cheaper than the leading branded oat milk.
The new barista-style oat milk (made using British-grown oats) will joining Co-op’s fifty-strong plant-based range, GRO.
The Oaty One is creamy and smooth and is also enriched with vitamins and minerals including B12, vitamin D and Calcium, ideal to suit consumers that follow a vegan diet. It’s also packaged in a fully recyclable tetra carton.
Co-Op’s vegan range has come a long way in the last few years – in May, Co-op committed to price match its own-brand, plant-based range to non-vegan equivalents. This has helped to make plant-based products an easy option for Co-Op customers and this new addition to the GRO range is at a leading price compared to other own-brand milks on the market.
‘Cheapest On The Market’
Michelle Rowley, Co-op’s head of product development and innovation comments: “Our new oat milk is a great addition to our popular and award-winning vegan range, GRO.”
“The British oats ensure great quality so it’s perfect for a barista style frothy coffee, while it is just as tasty on its own or as a versatile ingredient in baking.”
“Equally, with our new GRO pricing commitment, it’s also one of the cheapest on the market, without having to compromise on sustainability, which is something we’re extremely proud of.”
Co-op’s The Oaty One is available from 26th July in selected Co-op and NISA stores nationwide.