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Cover issue 15

Clif Add New Vegan White Chocolate Granola to Range

Energy bar company Clif are adding a new vegan white chocolate and macadamia nut granola to their range of products. News outlet VegNews shared the image of the new product on their Instagram account after spotting the product at a food show in the US.

The caption alongside the image read: “Our white chocolate dreams are about to come true, thanks to this new granola from @clifbar! #vegnewsdoesexpo #vegansatexpo.” The existing white chocolate and macadamia nut bar is suitable for vegans, with no dairy in the ingredients, and the new granola adds to their range with a breakfast item.

The packaging shows that the new granola has 8g of plant based protein, 26g of whole grains, its non-GMO and made with organic rolled oats. The image share by VegNews has gathered over 2,800 likes, as their social media followers express their excitement for the new product.

Other brands that are introducing vegan cereal products include Kellogg’s with their new W.K Kellogg range, which includes two no added sugar cereals. The range includes five flavours; coconut, cashew & almond and cranberry, sultana & spelt, apricot & pumpkin seeds, organic wholegrain wheats. All of the items in the W.K.Kellogg range are suitable for vegans.

Emma Birks, W.K.Kellogg brand manager for the UK and Ireland said: “We’re committed to creating foods which suit changing consumer diets and with people increasingly seeking more plant based foods, the W.K.Kellogg range is crucial to our portfolio. The brand will satisfy consumers searching the aisles for organic, vegan-friendly foods with natural flavourings and the ‘No Added Sugar’ label.”

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