Today, fast food chain Chipotle has launched a vegan protein option in it’s six London restaurants, which are aimed at both meat-eaters and vegans. The protein option is made from braised tofu which consists of onion, garlic, paprika oregano, chopped tomatoes and cumin. Consumers can choose to have the option with tacos, burritos or as a part of a salad or burrito bowl.
They also offer a set meal for £7 – the Vegan Boost – which is a gluten-free salad, including lettuce, tomato salsa, black beans, and of course the braised tofu; the option is low calorie, containing just 305 per serving.
Jacob Sumner, Operations Director, Chipotle in Europe, said: “We are changing the way people think about and eat fast food. Braised tofu is a very different menu item not just for Chipotle, but for any fast food or fast casual restaurant.
“It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone. We are proud to be able to serve those looking to avoid meat, or lower their meat intake, with a substantial protein alternative.”
The brand has commented that their meals ‘can be easily customised to suit your training regime, dietary requirement, or personal taste with other signature ingredients, including white or brown coriander-lime rice, pinto beans, salsas and guacamole’.