Vegan chocolate is booming – and now confectionery giant, Cadbury, is said to be launching a vegan Dairy Milk bar.
While there is no confirmed launch date, Mondelēz International who own Cadbury, want to produce a bar to meet the growing demand for dairy-free and vegan chocolate.
It’s said that the brand was due to launch its new product in January to tie in with Veganuary, however this was delayed in order to find a milk-less option that’s also suitable for those with nut allergies.
It’s reported that the company have spent around two years developing the vegan Dairy Milk bar.
A Mondelēz spokesperson told CBS: “We are very aware of the rise in consumer interest towards vegan products. We have a brilliant R&D team who are focused entirely on new products and innovation to enable us to offer more great-tasting choices to consumers. We only launch products when we have achieved the best taste and texture that consumers expect from Cadbury, and there are lots of exciting developments in the pipeline.”
Dairy Milk bars are 115 years old, with the first bar made in a Birmingham factory in 1905.
However, Mondelēz International are not afraid to jump on consumer trends, as the brand have invested vegan sweet and snack companies including Enjoy Life Foods in 2015 and Hu Master Holdings in 2019.
If all is successful, Cadbury will follow in the steps of Mars Incorporated who launched a vegan version of their Galaxy bar last year.
Posted in Plant based business news