Beyoncé co-owned meal delivery service, 22 Days Nutrition has just launched their meal planning service to promote plant based meals. The new feature uses artificial intelligence to connect customers to plant based meals that have been created by nutritionists. Other features include a customised cooking time, availability of cooking appliances and if customers are cooking for other people too.
Beyoncé announced that she was going to take on a plant based diet in preparation for her two hour set at Coachella, and she is making her meal plans available for the public. On the website homepage, Beyoncé and husband Jay-Z write: “We want to challenge you as we challenge ourselves to move towards a more plant based lifestyle and acknowledge you for standing up for your health and the health of the planet.”
22 Days Nutrition was founded by Marco Borges, a nutritionist and both Borges and Beyoncé have worked on the meal planning service together. 22 Days Nutrition was founded on the idea that it takes 21 days to break a habit, and therefore encouraging people to continue the transition past this point.
The artificial intelligence used to create people’s meal plans is encouraging customers to explore a plant based lifestyle and reduce their meat intake, which are both beneficial to them and the environment. Other resources on the website offer customers support from food coaches, cooking videos and other resources that help people to go vegan.