Aldi has certified its own-brand range of products as cruelty-free.
The bargain supermarket chain has met the criteria set by Cruelty Free International meaning that their own-brand Aldi products are not tested on animals. The products will feature the Leaping Bunny Logo which is the only globally recognised symbol for certifying cosmetics and household products.
Though this does not mean the products are necessarily vegan, often products which are cruelty-free will also be free of animal products too.
Aldi UK communications director Mary Dunn said: “By partnering with Cruelty Free International to have its globally recognised Leaping Bunny Logo on our products, we’re making it even easier for our customers to make informed decisions about their shopping.”
The Leaping Bunny certification has been awarded to more than 600 companies, including other huge chains such as Superdrug, Sainsbury’s and The Co-op.
Michelle Thew, Cruelty Free International Chief Executive, explained: “Having high profile companies like Aldi becoming certified by Leaping Bunny shows growing public awareness about the animal suffering involved in cleaning products and a rapidly expanding consumer market for ethical products.
“We congratulate Aldi for demonstrating its commitment to eliminating animal testing and helping its customers make a cruelty-free decision when purchasing cleaning products.”