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A fifth of the UK population ‘likely to go vegan’, according to new study

A study conducted by Meerkat Meals, which is hosted by Compare the Market (comparethemarket.com), has found that customers using the reward scheme are increasingly opting for vegan meals.

The study suggests that people are choosing more plant-based food, without any idea of what veganism is.

Many people are still lacking awareness of what a vegan diet is, with 23 per cent believing that vegans eat honey, and 6 per cent thinking that vegans eat fish. A shocking 27 per cent of people think that vegans can’t eat fruit, 25 per cent believe vegetables aren’t vegan-friendly, and 31 per cent of people think that grains aren’t to be included in a vegan diet.

However, despite the incorrect opinions of some people, 19 per cent of the population is considering the switch to veganism, and 8 per cent of the population have already made the lifestyle change.

Nutritional therapist, Rose Glover, teamed up with Meerkat Meals to highlight the dos and don’ts of veganism.

Glover said: “The rise of veganism is there for all to see, with many people reaping the rewards of the possible health benefits that come with a well-planned vegan diet, as well as the environmental advantages too.

“It’s great to see more and more restaurants offering delicious and healthy plant-based meals. The day has finally come where seeing vegan options on a menu is the norm – it’s an exciting time to be vegan!”

Meerkat Meals is a reward scheme offered by Compare the Market, for customers buying insurance policies via the website. 2-for-1meals are part of the offer, along with 2-for-1 cinema tickets on Tuesdays and Wednesdays.

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