4 Reasons why pea milk is set to lead in the dairy-free market

4 Reasons why pea milk is set to lead in the dairy-free market

Pea milk is growing in popularity with consumers, Kalias from Allied Market Research explains why

By Kailas, Team Lead – Digital Marketing at Allied Market Research

 

pea milk

 

The increase in the vegan population has resulted in a shift in food preferences and a rising demand for nutritious and healthy vegan food. But it is not only vegan food that is growing in popularity – the non-dairy milk industry is also surging. Pea milk, in particular, is one type of plant-milk that market leaders should keep an eye on, as trends show a growing favourability.

 

Though awareness regarding pea milk and its benefits has increased over the past few years, people are still sceptical about adopting it into their diets due to lack of clarity regarding its health benefits and nutritious content.

 

But this is all set to change, with a rise in demand expected imminently. To put this into numbers,  a recent report published by Allied Market Research showed that the global pea milk market is expected to reach $251.2 million by 2027.

 

 

Leading market players in pea milk have launched their new products in different flavours without compromising nutritional value of the milk. These flavours have been added to make it delicious along with its nutritional nature, which is comparable to cow’s milk.

 

Here are four reasons why pea milk is set to become favoured by vegans, and dominate the plant-milk market in the next few years.

 

Plant-based protein in abundance

 

You may not know, but peas are rich source of protein, so the milk derived from them becomes a rich source of protein, too. When compared to other types of milk derived from plants, like almond milk and coconut milk, pea milk has a much greater protein content.

 

A cup of pea milk provides nearly eight grams of protein, which is nearly equivalent to that of cow’s milk. Comparatively, a cup of almond milk offers only one gram of protein.

 

So, regular consumption of pea milk would offer amble protein compared to cow’s milk. Regular consumption would also regulate appetite and keep consumers energised to perform tasks between the meals.

 

In addition, rich-protein intake is related to a multitude of health benefits such as increasing muscle mass, controlling levels of blood sugar and managing body weight.

 

An abundance of essential nutrients

 

As well as being rich in protein, pea milk is also high in many other nutrients such as iron, potassium, calcium and vitamins.

 

A cup of pea milk contains nearly 70 calories, 4.5 grams of fat, 15 per cent of iron, 45 per cent of calcium, 13 per cent of potassium, 10 per cent of vitamin A, 30 per cent of vitamin D, and no carbs.

 

 

These nutrients make pea milk ideal for vegan consumers, as it will enable them to gain essential nutrients and keep healthy.  Furthermore, pea milk also contains considerable amounts of calcium, which is essential to good bone health and muscular contraction.

 

Low calorie content makes pea milk a preferred choice for people trying to manage and lose weight. Pea milk contains only 70 calories, whilst skimmed cow’s milk contains nearly 87 calories. Although lower in calories, pea milk also offers a creamy texture that makes it satiating and delicious to consume.

 

Best for allergy sensitive consumers

 

Dairy products are avoided by people who are lactose intolerant as they lead to different symptoms such as gas and diarrhoea.

 

Since pea milk does not contain dairy, it is suitable for lactose intolerant people and would give them a healthy and tasty alternative. Though there are other types of plant-based alternatives available in the market, many consumers avoid those that are soya or nut-based due to allergies. Pea milk is dairy-free, soya-free and nut-free, making it suitable for a wide range of allergy sufferers.

 

Eco-friendlier than other milk varieties

pea milk

 

The dairy milk production chain is very bad for the environment, from initial sourcing from cows, to transportation. Cow’s produce harmful greenhouse gases, and they also need massive amount of water and energy to actually produce milk. Similar is the case with almond milk – huge amounts of water is needed for producing just a few litres. In contrast, the production process of pea milk emits very low levels of greenhouse gases and water, making it the more eco-friendly option.

 

 

By Kailas, Team Lead – Digital Marketing at Allied Market Research

 

 

 

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