A new survey from Time Out has found that Londoners are reducing their meat intake, with 36 per cent of people choosing to eat no animal products or cutting down.
The survey found that 11 per cent of people living in London are vegetarian, 5 per cent are vegan and 20 per cent are reducing their consumption of meat and animal products.
These figures increased with younger generations – Londoners aged 18-27 are three times more likely to be vegan and twice as likely to be veggie, compared to those over the age of 58.
The increased availability of vegan options in mainstream supermarkets and restaurants has contributed to the amount of people choosing to have plant-based food.
Time Out notes the vegan fish and chip shop, Sutton and Sons in Hackney, The Spread Eagle vegan pub and Temple of Hackney as key points of interest in the boom in consumers eating less meat.
London is often known as one of the leading cities in Britain for vegan food, with leading restauranteurs starting to offer vegan options. Whilst some people believe it’s only to profit from the trend, keeping up with consumers’ dietary choices is big business and the plant-based sector continues to grow.
New vegan product releases have been aplenty this year – Greggs stole the top spot with their PR campaign launching the vegan sausage roll, seeing sales top £1 billion in light of the launch. McDonald’s, Pizza Hut, Harvester and many more all introduced new vegan options, putting plant-based food at the forefront of mainstream restaurant food, accessible to everyone in chain businesses.