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Cover issue 15

3 million people expected to go vegan in the UK during 2019

A new survey conducted by VoucherCodes has revealed that almost three million Brits will go vegan during January 2019.

An infographic shared by the voucher and discount website showed the most popular New Year’s resolutions for 2019. In this, it revealed that 2,662,900 people will take part in Veganuary this year, with a similar amount of people ditching alcohol for Dry January.

Veganuary is a campaign that seeks to encourage people to try veganism for the first 31 days of the year, and consider sticking with it, or making more ethical choices in their lives. The number of participants doing Veganuary has double year-on-year, promoting the vegan message.

After last year’s Veganuary, 62 per cent of participants remained vegan. Chief executive of Veganuary, Simon Winch commented on the challenge in a statement last year, saying: “Right across the world, people are recognising that each of us can truly make a difference to our health, to animals, and to the environment, and we can do it easily – and tastily – three times a day.

“Small changes that we make have a huge collective impact.”

Restaurants and supermarkets have been heavily advertising Veganuary 2019 – Aldi based a recent advert on a family taking the 31-day pledge, Sainsbury’s have Veganuary chiller cabinets in stores, and countless chain restaurants have been launching new vegan dishes.

Other results from VoucherCodes’ survey saw that 67 per cent of people decided on New Year’s resolutions; 44 per cent of people aim to save money, 44 per cent of people intend on exercising more and 40 per cent of people want to start eating more healthily.

In addition, 50 per cent of Brits will give up on going to the gym by the end of February, regardless of the monthly average of £39.55 spent on gym membership fees.

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